Intentional Commercial Filmmaking with Emily Mitchell

Intentional Commercial Filmmaking

With Emily Mitchell

from Every Day Film School

It’s no secret that video is becoming increasingly popular to help tell the story and share the vision of commercial clients, and this video by Emily Mitchell showcasing the Ira Loves Mae spring clothing line is the perfect example of lifestyle meets commercial. During her Native Shoot at Photo Native, Emily Mitchell, founder of Every Day Film School, created a film that revolves around three main elements: a young family, fun and playful interactions, and a setting that is curated and styled to complement the clothing and overall aesthetic.

With a documentary style approach and some open-ended direction, the outcome resembles a relaxed catalog shoot with heartfelt emotion. And that setting? It’s the perfect amount of modern meets classic, complimenting the wardrobe perfectly. 

Registration for Photo Native 2020 is now open, and we would love for you to join us in Santa Barbara next February!

Come stretch your creativity, learn new skills, and arm yourself with the tools you need to overcome the hurdles and challenges you're facing.


“I was really blown away with Photo Native, I didn't know what I was expecting but man, one of the best investments I’ve made, if not the best. I loved that we really got to make friends and had to opportunity to mingle over meals. But my favorite thing about Photo Native was that there were so many varieties of photographers, that they weren’t all similar style. I think it was my favorite because you truly get to admire their art and creativity for what they are and got see and feel their passion and how they got to where they are. ” - Millie O.

Photo Native Attendee

Rebecca JohnsonComment
Palm Springs Poolside Fashion Editorial with Heather Nan

Palm Springs Poolside Fashion Editorial

with Heather Nan

Lounging by the pool in the summer sun has never looked so good - thanks to the incredible styling of Benjamin Holtrop and photography of Heather Nan. This poolside fashion shoot - sponsored by Richard Photo Lab - was more than just a stunning portfolio piece for attendees at Photo Native in Palm Springs California, but came with some invaluable knowledge as well. 

Heather Nan walked the attendees through the process of taking a killer idea for a shoot and fostering it from its conception, expanding and molding it into a solid concept, and successfully executing your vision with an all-star team of stylists, models, MUAH, and vendors. Heather unraveled the world of communicating clearly and consistently with your team through mood boards and call sheets, work effectively with model agencies and stylists, educating yourself on fashion to strengthen your vision, and building lasting relationships with brands. 

But enough about the learning, let’s talk about this gorgeous styling! Taking inspiration from the laid back nature of Palm Springs, this shoot brings together fashion & nostalgia. This palm springs fashion editorial portrays a group of three chic women poolside on their Palm Springs vacation taking time away from their busy NYC schedules. The play between the models and their environment emits a calm and classic vibe, blending together fashion photography, portraiture, & lifestyle.

“Fantastic shoot! Heather was a wealth of information and was highly organized and ran the shoot in a very efficient way.” - PN2019 Attendee Desiree Deli

“Heather was informative, answered all questions, and was willing to help me with my newbie film skills. She left me inspired to create a styled shoot for my own self!” PN2019 Attendee Shelbie Arana

Let’s help you develop the skills to make your “Big Magic” come to life!

Join us next February 17-19 for Photo Native 2020 in seaside Santa Barbara, California, where you will learn from industry leaders and creative powerhouses.

Tickets on sale now!

Photographed by: Heather Nan

Sponsored by: Richard Photo Lab

Styled by: Benjamin Holtrop

MUAH: Beauty by Carrie Purser

Models: Freedom Models Los Angeles

Location: Ace Hotel Palm Springs

Swimsuits: Onia

Accessories: Intentionally Blank

A Day In the Life : An In home Lifestyle Family photo Session

A Day In the Life :

An In home Lifestyle Family Photo Session

With Clare Barker Wells

It’s no secret that in-home family sessions are all the rage, and with good reason! Where else can you truly be comfortable and at-home than in your own home? But, in-home sessions can be tricky to photograph! Family photographer Clare Barker Wells specializes in in-home family sessions and not only can she photograph a family in their home like a boss, she can also teach other photographers how to do the same.

In this shoot, Clare shared exactly how she creates magic as she works with families in her Life Styled sessions. How she directs, leads, and sometimes gently guides the family into the stunning, honest, and authentic-looking moments that every client wants on their walls. Clare also shared with the attendees how she prepares both herself and your clients for a session, how to coach families into beautiful moments that wouldn’t have happened otherwise, and how to create flattering, emotion-filled shots every single time. 

Just wait until you see the ones she took through the windows! So creative!

“ Clare was great, made me feel welcome, and had clearly prepared a professional presentation with easy takeaways, which is exactly what I would expect so I really appreciate she actually did that! She was friendly, answered questions honestly and gave good direction. Very impressed!” - PN2019 Attendee Jodie Miears

“Clare was an amazing instructor and she really took the time to prepare for her class. It was well structured and had plenty of examples and information. She was an open book! Answered questions and gave tips that were mind blowing. The two model families were great and we got to see how Clare interacts with them while also being able to photograph. The location was also excellent. Clare is definitely a keeper! Couldn't have asked for anything better.” - PN 2019 Attendee Karolyna de Souza Junqueira

And best news ever!

Clare Barker Wells will be joining us AGAIN at Photo Native 2020 next February 17-19 in seaside Santa Barbara, California. Join us and Clare Barker Wells next February and leave with an entire toolbox bursting with concrete and practical takeaways and skills to implement into your own work and process. Tickets go on sale July 1!

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Rebecca JohnsonComment