In her opening keynote address, Joy will explore ways in which photography can be a powerful tool of healing. Discover means of finding beauty in the darkness, both in ourselves through the act of self-portraiture, and for our clients as we join alongside them in the grieving process. Learn how to pay attention and be ready for highly emotional photographic moments as well as the gracious balance of being both present and intentional as the photographer while also not influencing the moment observed. The world desperately needs your unique perspective and artistry; Joy is ready to tell you why YOU and YOUR work are so, so vital.
Being a creative it’s only natural that we second guess ourselves every hour of everyday. Our instincts, our eye, our edits, even our Instagram feed. We wish we'd done better, tried harder and we compare ourselves. And the self doubt and the hustle kill that spark that you once had. A quick google search will pull up 200,000,000 rules of photography, and if you're on social media you've seen the trends that are required to be popular, get clicks, likes and be seen in this day in age. You might think that the most epic location will deliver you your ideal clients or that you need more beards in your feed. We dream of exotic weddings and picture perfect families to photograph. In the last 10 years Abi has seen many photography trends come and go. Textures, polished to perfection skin, unnatural posing. It’s so easy to lose ourselves in the hustle of trying to make a living. We ignore our inner voice and get burnt out and exhausted. It's time to @#$% the rules. Rules were meant to be broken, trends come and go, and your eye and way you see the world needs to be unleashed. Without those rules and constraints you can break through and shoot for yourself and come alive in the process. It's time to find yourself again. Join Abi?
Direct light: No Shade, No Problem. Be Friends with the Sun!
Shooting in direct light and full-sun can easily pose one of the greatest challenges to many photographers. Over the years, Tracy has learned how to not only master but embrace this kind of lighting and is excited to share all her tips and secrets. In this class, you will gain a greater understanding of how to work effectively in full-sun scenarios as well as both the advantages and disadvantages of shooting in direct light. Discover how keeping your post-processing abilities in mind while you’re shooting can be the ultimate game-changer and then how to edit your direct light images like a boss. Gone are the days of feeling the need to always look for shade outdoors. When you can shoot successfully in any kind of light, a whole new world of possibilities awaits you!
Sometimes the best way to get out of a creative rut is take a break from the usual and, instead, explore and learn an entirely new creative skill. In this class, stop motion video extraordinaire, Trisha, will take you step-by-step, through the process of making a stop motion video. From start to finish, you’ll discover what kinds of equipment to use including tripods and lights, observe Trisha film an actual stop motion video in real time, learn how to use the leading stop motion software, how to export, edit, and add music to the final version. Trisha will also discuss the reasons to add stop motion to your arsenal of visual talents. If you’re looking for something fresh, exciting, outside your norm- or just plain fascinating- don’t miss this class!
Getting There: Building a Business that Supports Your Dreams
You are a dreamer. This much we know. You may have giant, pie-in-the-sky dreams, or you may dream of concrete things like filling your calendar with clients who trust you as an artist. And then we get bogged down– the day-to-day can drown the dreamer in you.
This class will equip you with the skills to give that dreamer a life raft. Learn how to lean into fear while tapping into the potential to reach higher. Discover the importance of investing in a tribe who can help your dreams grow wings, doing away with systems that stifle you, and how to create new systems that support your goals. Get ready, because you’re on the brink of something amazing! It’s time to turn your hopes into realities on passionate, purposeful step at a time.
Effective lighting is at the core of every great photograph and the way in which a photographer utilizes light will not only strongly define their aesthetic but also has the power to take a portfolio from average to amazing. Mike and Brit of Brushfire Photography will share their journey through both digital and film photography and how it’s led them to understand the key elements that work together to make a photo truly stand out as well as potential pitfalls that photographers often fall into. Discover not only how to find great light but also the different ways to use that light intentionally and with purpose to hone in on and successfully define your own, unique brand and style.
Beyond the Photograph - Storytelling Through Art Direction & Styling
Join the incredible Benjamin Holtrop for this class that will take you past the photograph and into the crucial building blocks of a successful narrative. In this class, you will explore simple elements of design that will strengthen your visual storytelling. Discover the importance of narrative mood boards that deal with environmental and wardrobe aesthetics, dealing with and avoiding distractions within the photographic environment, the power of a strong wardrobe, and the process of recognizing details within your composition. You will also learn about the ins and outs of working with an editorial team, what it means to have an art director and/or stylist on set, and how to communicate effectively with them through the language of design. There’s so much more to an effective, compelling photograph than merely clicking the shutter and Ben is excited to show you how to tell the whole story.
Wouldn't it be a dream if all of our clients moved like models? As wedding, portrait, and family photographers, we work with women of all sizes sizes, shapes and comfort levels and it's our job to help them feel beautiful and deliver flattering images that showcase best possible versions of themselves. In this class, you'll learn techniques to fine tune and transform a pretty pose to a stunning pose. Sometimes, all it takes is a tip of the chin, a shift in posture, or a slight change in perspective to really make your subject shine in front of the camera. Jessica will walk you through her directing process and show you hands- on ways to critique a pose with live models. Get ready to move and practice these tips yourself, because feeling the difference is the first step in communicating it to your client.
This class is like the secret jackpot to marketing success. After years of experience, Abbey is sharing her know-how to help make you a marketing master. You’ll discuss knowing where you are at in your business and where you should start with marketing. Next, discover who you are trying to reach and what you need to say to get them to hire you. Abbey will also teach you her step-by-step process to creating a balanced marketing plan for ultimate results along with her simplified system for blogging, website, and SEO success. Learn how to use social media (Instagram, Pinterest, Facebook, Twitter, Periscope, and Snapchat) to your advantage and ways to network effectively while analyzing your results so you can know what’s working for you.
Breaking Down Barriers: Bringing Your Ideas to Life
Are you bursting with ideas for projects but then hit that unforgiving brick wall when push comes to shove and it’s time to make the jump from fun idea to interesting reality? How do you get from point A to point B? In this class, John will show you, step by step, how to build a hypothetical creative idea into an amazing reality. Using his own work as examples, John will break down where a specific idea came from for an image or series as well as the nitty gritty behind how he put all it all together. Not only will you get a behind-the-scenes look at producing, lighting, building a set, working with a crew, casting, and directing models, but you’ll also have the chance to hear John’s thought process behind a wide range of approaches and how he trouble shoots potential production hurdles. It’s time to move past the brainstorm and go from conceptualization to actual finished product- and John will likely be the big push you need to get movin, shakin, and creating the kind of incredible work and personal projects you’ve been secretly dying to dive into!
How to Do the Stuff that Matters (and Save 15 Hours a Week!)
NATHAN HOLRITZ SATURDAY 10:45-12:00 PM
Do you find yourself absolutely overwhelmed with your responsibilities as a photography business owner, all the while never feeling like you’re getting ahead?
Let Nathan share two big ideas with you that will revolutionize the way you think about your business, transform your daily workflow, and enable you to actually build your business - all while having more time for the important people in your life!
I’m So Tired: Motherhood, Work, and the Balance in Between
SATURDAY 10:45 AM-12:00 PM
Wake up, make breakfast, sweep the floor, laundry, wipe noses, change diapers, another too-short naptime, PB&J’s, answer some emails, school pickup, answer some more emails, belly laughs and tummy tickles, dirty dishes, order pizza for dinner...again, race out the door to a shoot, edit late into the night, sleep...maybe. REPEAT. We get it, you’re basically running a marathon every single day. Managing the business of a family AND your own creative business is NO joke. How do you find balance? Is there even such a thing? Why does everyone else seem to have it all together? Or do they? Join Brooke Schultz, Abi Q, Joy Prouty, and Abbey Kyhl for this not-to-be-missed panel discussion class about how to maintain a successful family and business all while maybe even taking care of YOURSELF every now and then. Spoiler alert: there's no "one-size-fits-all" solution, but these women have a wide range of experience, tips, ideas, and wisdom between the four of them and are excited to share what they know to be true for themselves. If there’s strength in numbers, then we’ve got your backs, mamas. We’re all in this together.
Have you ever wondered how photographers are able to make such powerful and captivating portraits from strangers they approach on the street? And in such a short amount of time? If only you could learn how to immediately connect with and dial in on your clients’ humanity and uniqueness the way some artists do with their street portraiture...you’d be an unstoppable force. With years of experience in street photography and creating portraits that are as rich and luminous as they are honest, Shawn will share all he’s come to know about, first and foremost, understanding and reading people. You’ll also learn the importance of knowing your device and lenses, what to use when, and understanding available light and location options. Whether you’re looking to explore the world of street photography, get a unique take on portraiture methods, or just needing a bit of fresh inspiration, this class and Shawn’s voice is sure to fill both your toolbox and your soul.
Being Yourself Online: Unboring Writing to Make Your Website & Social Media Come Alive
Hey you. Yeah you, the one staring at the blinking white screen of death every.single.time you post on social media. The one with no idea what to write on your website to attract ideal clients + no clue how to promote yourself without feeling like a slimy salesface all the time. Come transform your website + social media through learning to write compelling content your peeps wanna eat with a spoon (and no, this isn't just gonna be advice about sharing your most personal schtuff to get attention.) In this class, you’ll learn the mistakes photographers make over and over when sharing client work and how to do it right (so your brand stands out and your audience can't stop thinking about you). Discover why ignoring your words is hurting you big time, captivating storytelling made easy (formulas + endlessly recyclable talking points baby!), and why most photographers' blogs are the queen/king of boring and how to fix it. If you want to learn how to use words to get clients to do EXACTLY what you want 'em to do (hire you!) without ever feeling salesy and of course, way more, this class could be a definite game-changer. Words are your biggest untapped resource in running your business; Brooke will show you step by step how to whip 'em into beautiful shape to make your brand sing with authenticity and make your dream peeps come runnin.
10 Photo Workouts To Make You A Better Photographer
If you always do what you’ve always done, then you’ll always get what you’ve always got. So, how do we improve as photographers? Doing the same thing over and over, even if it’s every day, just won’t do the trick. We need continued and dedicated practice and exercise. If you were on a basketball team, you’d practice. If you were in the symphony, you’d practice. The same should be said for photographers, and just taking more pictures won’t do. Because good photographs don’t come from what you see, they come from HOW you see. In this class, I’ll walk you through ten fun exercises to help you change the way you see. That’s how you improve as a photographer. Whether you’ve been shooting for one year or 20 years, refining your vision remains a valuable pursuit.
Creating a Consistent Brand that Attracts Your Ideal Clients
This class will help you learn how to identify your ideal client by creating a clear and consistent brand and style. After quite a few years in her business, Kenzie finally realized it isn't just luck that attracts ideal clients. We'll discuss how each key element in your style, such as lighting, location, and wardrobe, plays an important role in the overall image results and establishing your brand. Kenzie will talk about using your brand to clearly communicate your aesthetic to future ideal clients and taking the gamble out of the decision process for them and taking the next step to hire you!
Join Becky and a small group of attendees for this very special, hands-on shooting and learning experience in children’s commercial photography at Travis J Studio in Draper. In this Native Shoot, you will learn all about how to create a successful commercial shoot including tethering and how to work with a stylist. Discover how to effectively shoot both product and lifestyle shots during a session as well as how to work well with commercial clients. Don’t miss this chance to not only observe Becky work with a real stylist on-set for an actual commercial client, but also take your turn behind the camera with Becky giving you feedback and tips as you shoot!
Join Camilla and a small group of attendees for this very educational, hands-on shooting and learning experience at Velour in Provo. In this Native Shoot, you will learn how to use off-camera flash to light a reception consistently and effortlessly. Camilla will also teach you how to be in control of any room, no matter the size/color/shape, and produce clean and consistent light that you can count on each and every time time. You'll discuss the best ways to use this setup to light portraits, group shots, details, dancing, cake cutting, and so much more. Then, you'll join Camilla as you take what you've learned and practice it on a model in a very dark and challenging room. Not only will you get the chance to learn from Camilla, but you’ll also have her there to help you troubleshoot and give you feedback as you master your own off camera flash. Leave this shoot ready to rock your next wedding reception, portrait photography session, and get in control of your light in indoor or nighttime settings!
Join Heather and a small group of attendees for this rare, hands-on learning and shooting experience for a unique and artful editorial shoot. You will learn about the rules of composition, color theory, and elements of organizing an editorial concept including effective visual story-telling techniques. Heather will also touch on potential applications for *shooting film and the importance of clear and open communication with your lab. Once you’ve had a chance to learn from and observe Heather work, you’ll take your turn behind the camera as well and walk away with some incredible images with a killer location and creative editorial concept that’ll make you weak in the knees.
*Note: This Native Shoot is not solely focused on film and is open and applicable to both film and DSLR shooters alike. Location is TBD but will likely be 40 minutes outside Provo.
Join Jean and a small group of attendees for a unique learning and shooting experience with a couple. If you’ve ever found yourself freezing up while thinking of what to do next when shooting, sometimes struggle to help couples feel comfortable and less awkward, or perhaps you just can’t figure out why your images often look stiff and lack that authentic, genuine emotion you’re wanting- this Native Shoot is for you! Jean will share her methods and tricks for effective posing and interacting with couples so you can produce consistently powerful results that both they AND you will be thrilled with. You will also discover how your own shooting style, equipment, and lighting can work together seamlessly to create beautiful, natural images. Not only will you have a chance to learn from and observe Jean shoot, but you’ll also have the chance to work your own magic behind the camera as well and walk away with amazing images. The shoot will take place in Utah County.
Join Libby and a small group of attendees for this intimate hands-on learning and shooting experience. Learn methods for connecting with clients before the shoot that sets you up for success and creates trust and encourages authenticity. Libby will also share her tips and tricks for drawing out raw, genuine connection and emotion from subjects as well as posing techniques that allow for comfortable connection to shine through all while flattering the subject. Not only will you get to learn from and observe Libby shoot, but you’ll also get your own turn behind the camera as well. And as if all that weren’t juicy enough, this impeccably styled shoot will take place at one of Utah’s most awe-inspiring, magical, (and chilly!) locations- Midway’s Ice Castles*! Bundle up and get ready for an incredible experience and amazing images. *weather permitting
Join Lindsey and a small group of attendees for this intimate, hands-on learning and shooting experience focused on effortless bridal posing techniques at Lindsey's studio in American Fork. In this shoot, you will Lindsey’s best tips and tricks for finding that unique and perfect pose for your individual clients, how to use light to your advantage while posing, tips for improving your interaction with brides and grooms, and methods of incorporating editorial experience/concepts into a regular bridal session. Discover effective posing “do’s” and “don’ts” and start taking your posing from simple to stunning. After you’ve been able to both learn from and observe Lindsey shoot, you’ll then have the opportunity to work your own magic and put into the practice the techniques learned in real time with Lindsey offering feedback and support as needed. It’s time to up your posing game!
Join Lori and a small group of photographers at Studio Forty Six in Pleasant Grove for a unique hands-on learning and shooting experience. Not only will you get to capture beautiful images of an incredible family, but you’ll also learn how to help families feel comfortable in front of the camera. Lori will also teach and demonstrate how she captures real and natural moments as well as how she gets an amazing, full gallery of images with great variety all in a short amount of time. After you learn from and observe Lori shoot, you’ll also get a turn behind the camera as well and leave with some amazing images for yourself. Don’t miss out on this chance to shoot in a highly intimate and focused setting.
Join Miesh and a small group of attendees in her studio in Salt Lake. This is a creative-driven, conceptual shooting and learning experience. Miesh plans to make this Native Shoot highly collaborative- communicating directly with attendees in the planning stages, prior to the actual shoot, with the hopes of working to make a few of your own dreams come true visually. At the shoot itself, Miesh will teach how to brainstorm and create a shoot from personal inspiration including developing concepts, problem-solving, and how to bring your unique ideas to life. Learn how to work with models effectively including directing a situation and exercising creative control. This shoot is sure to be an incredible opportunity to create some dream images that have a little bit of your own soul in them as well!
Join Rebecca Johnson of Nhiya Kaye Photography for an amazing learning and hands-on shooting experience you won’t want to miss. In this Native Shoot at The Startup Building in Provo, not only will you have the chance to photograph an incredibly styled wedding-based scene and beautiful model couple, but you’ll also learn all of Rebecca’s best secrets for posing effectively and eliciting that gorgeous, natural, and raw emotion from couples every single time. Discover how to find your own style as well as Lightroom editing tips for honing in on that style while creating a cohesive and effective look to your imagery. After learning from and observing Rebecca shoot, you’ll also have have a turn to work your own magic behind the camera, practice the techniques and tips you’ve learned, and get direct feedback and guidance from Rebecca as well!
Join Yan and a small group of attendees for a unique learning and shooting experience- a new kind of shoot where we attempt to make space for magic, rather than stage it. After 9 years as a photographer and a multitude of shooting methods, Yan has found the best shooting approach is letting go of expectation and making room for love. Come hang out and shoot with Yan and see how she applies the principles of “yes and,” “aim low,” being the emotional barometer, mimicking, viewing all through the lens of a story, and finding ease with yourself. This shoot is special in that you’ll be “waking up” with a family in their Provo home and unobtrusively with them as they slowly start their day. Not only will you get to learn from Yan and observe her work with the family, but you’ll also get your own turn behind the camera, as well.
Join Summer and a small group of attendees for an intimate and unique hands-on learning and shooting experience in a home in Highland. In this Native Shoot, Summer will share all her tips and tricks for successfully utilizing slow shutter speeds for intentional motion blur, freelensing, and working with tilt shift lenses. Learn the secrets behind mastering these creative techniques and how Summer employs them in her work both with clients and when shooting for herself. Not only will you be able to delve deep into these methods, but you’ll also be able to observe Summer shoot and watch how she works with children. Finally, you’ll have a chance to take your turn behind the camera and put into practice your new skills with Summer by your side, offering feedback, support, and guidance along the way.
Join Tracy and a small group of attendees for this unique, hands-on shooting and learning opportunity with a newborn and family at the beautiful Provo’s White Space Studio. During this shoot, Tracy will share how to use every bit of light available as effectively as possible, methods to creating intentional moods and purposeful dynamics during a session, and the importance of always being confident as you’re shooting. Discover how to handle potentially difficult situations with families, the importance of moving while you’re working as well as speaking positively once the session is over. Once you’ve been able to learn from and observe Tracy shoot, you’ll then be given a chance to photograph the newborn and family yourself while receiving feedback and support from Tracy along the way. Don’t miss out on this incredible chance to create some amazing images while honing in on and expanding your skills with families.
Join Mike and Brit of Brushfire Photography for a learning and hands-on shooting experience with natural light and giving effective direction to create intentional imagery at the Brick Room in Provo. Using natural light in a studio can be daunting to some and knowing how to use it well and direct your subject to create artistic photographs will not only make your portfolio stand out but set you free to create the images you dream of. Mike and Brit will also explain how to see the light and contrast in your setting and how to best place and direct your subject with intention to create different lighting situations. Once you’ve had a chance to learn from and observe Mike and Brit, you’ll be able to work your own magic behind the camera and create some stunning images of a gorgeously styled wedding shoot with an incredible model couple and stunning details.
Making pictures that mean more. Our lives are our art. It’s Our Job to Find It. To search it out. To look in the dark, with peripheral vision. Pain becomes a new language Raging against the perfection game Community over Applause Changing your story mid way through telling it. Crack seeds to bloom. To be new. Breaking down walls between your art and your life. Truth and Beauty: How we define them, how they define us. Unblocked: An artist’s manual Paying Attention: The Mystic in you
Join Jacque Lynn and a small group of attendees for this one-of-a-kind, intimate shooting and hands-on learning experience in fine art boudoir photography. Jacque will be sharing her secrets on how to most effectively utilize natural and natural fill light to flatter your subject, how to help your client relax before the last ten minutes of the shoot, and her thoughts on the differences that make boudoir “fine art’ as opposed to ‘flashy.’ You will also discover techniques and items she uses to help every shoot flow from one pose to the next flawlessly rather than awkwardly as well as the settings and techniques used to achieve art and depth in her subjects. Once you’ve had the chance to learn from and observe Jacque shoot, you’ll then be able to take a turn to work with the model yourself and create your very own gorgeous images. Shoot will take place in or around Salt Lake City.